In my Design and Visual Communications 1 course, we were asked to choose a brand we were familiar with that needed a branding update. I chose the brand Hempz. My goal was to create a design that appealed more to a younger demographic. I also focused on creating a design that felt more beauty-oriented with the rise of hemp in other industries.

After our initial rebrand, we created brand guideline books with ways to use our brand assets, rules, and information behind the decisions we made in the rebrand.